What is a QR Code?
For those who do not know what a QR Code is, it is that funny looking square barcode that has been popping up more and more lately. These codes can be found on everyday items such as food nutrition labels, marketing flyers, and consumer catalogues. Information contained within the QR Code can range from anywhere from an electronic business card to an entire product manual. Within Dolben, a QR Code can be easily generated by the Marketing Department and are used in a number of different ways. Here at Longview
When using a QR Codes, it is important to remember:
1) QR Codes can only be scanned by using an application designed to scan them with a Smartphone. A traditional mobile phone will not be able to scan these. The app scans the Code using the camera and processes the information instantaneously.
2) The QR Code itself must be in a color that is easily distinguishable from its surroundings, such as a black code on light background and not a dark green over a slightly lighter green.
3) Sizing of the QR Code should be approximately 1” X 1”. It is possible for it to be a bit smaller, but this size is a good rule of thumb to go by.
4) The QR Code is going to link the consumer to a webpage or information immediately on their mobile phone, so it is important that the information being provided is complete and easy to navigate on a mobile phone.
Potential Uses:
1) Printed on labels and put on resident packages when they are picked up at the office
2) On resident referral flyers, so the new referral can view the website and contact us directly when they view the flyer
3) All Facebook material and promotions
4) Can be added to tag flyers and corporate outreach material, so instead of ripping a tag they can simply scan and see our product immediately
5) On the back of business cards and brochures. These QR Codes can contain contact information and be used as an electronic business card so the property can be contacted by email or telephone simply by scanning the QR Code.
Tracking Usage
We have the ability to track the usage of each QR Code. The metrics & analytics can be easily provided in order to be able to see which codes are being used and how often. This information can be invaluable, as it shows whether or not the materials being used to promote the property and the code itself are effective or not.
-Team USA (John's Team)
I think the QR code is an excellent marketing tool! I just ordered new business cards with the code on the back and am excited to see how it adds to the function of the cards. I anticpiate a great response!
ReplyDeleteThe QR codes are great. The property website code is awesome, of course,...and I just love Facebook QR code as well. We almost doubled our "Likes" in one week by placing stickers with the Facebook QR code on flyers and resident packages.
ReplyDeleteHere at Summit we have recently found that many of our vendors have been utilizing QR codes in their email signatures, with the link leading directly to things as simple as a list of their contact information, or to Facebook pages & websites. As a property whose residents have currently been a little more reluctant to participate on Facebook, we are exploring an option like this to help build our fan base.
ReplyDelete