Mini Model Ideas

Setting up a mini-model can be a great, low cost way to market a particular unit type or specific unit that you’ve had difficulty renting. Sometimes vacant apartment homes can seem bland. Adding items throughout a vacant apartment can go a long way towards improving the overall experience for our prospects. Here are some examples of items that can be installed in vacant units:

• Flowers
• Artwork
• Cutting Board
• Knife Set
• Small Furniture
• Lamps
• Hand Towels
• Vases
• Shower Curtain
• Shower Mat
• Soaps
• Patio/Balcony Furniture

If you have some flexibility in your budget and if you have particularly high exposure on a specific unit type, you can also consider completely furnishing a vacant unit with the help of your property’s go-to furniture rental company. Based on the amount of business you typically generate for them, you can sometimes get a fully furnished model setup at no cost for a predetermined period of time.  If your furniture rental company is hesitant to offer a free model, you could tell them that your property will stock only their marketing materials and send prospects to only that company while the model is in place. That may get them over the hump. If all else fails, furniture rental companies will typically set up a model for you for a three month minimum at a reasonable rate.

What are some other creative ways to utilize a mini-model that have been successful for your properties?

-Angels